The Experts are Calling it — Fight Brassiness with These Toning Shampoos

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If you’ve picked out your blonde hair color, but want to know what it takes to keep it looking brilliant without the brassiness, then you’re in luck. Our experts have weighed in on the top after care toners to keep your locks looking golden or silver with these purple and blue shampoos that go beyond the call of duty. 
*Results may differ based on product and hair type.
Before we delve any deeper, you might be wondering what a toning shampoo is and why you need. Bleached or colored hair, will turn a brassy yellow or orange due to the natural red and yellow pigments in our hair. This is where toning shampoos come in. Toning shampoos are pigmented shampoos designed to neutralize these unwanted brassy tones. For more on this, check ouwhy you need purple shampoo for your colored hair here.
Not all toning shampoos for blonde hair are made the same—some have stronger toning power with a blend of pigments ranging from purple to blue, while others have added benefits, like deeper moisture and smoothing power for your hair. Bleached hair, in particular, needs both, so depending on your hair condition, you’d need a find a shampoo that works best for you.
Our experts have created a simple guide, testing* each of the featured products against a level 10 bleached asian hair. You can use to help you decide on what would best fit you. 
Click the bottle on the image to find out more about the product. 
Kérastase Blond Absolu Purple Shampoo Bed Head by TIGI Dumb Blonde Purple Toning Shampoo: With Purple Toning Pigment L'Oréal Serie Expert Silver Shampoo Davines Alchemic Silver Shampoo Davines Heart of Glass Silkening Shampoo: Enhancing Blue Shampoo for Blonde