American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products.
In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn’t want to lose their masculinity in the process.
Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we’ve delivered.
It has been an absolute honor to create a brand that has led the men’s grooming category throughout our 25-year journey. We pride ourselves on consistently innovating, predicting the trends and growth of the grooming industry and creating products that meet the needs of all men. The core of American Crew is, and always will be, men's care and providing offerings with the expert at heart.
— David Raccuglia