Ask for "the Davines purple shampoo" and you'll get pointed at two lines. Only one of them is a toner. Alchemic Silver is the purple toning wash: concentrated pigment that actively neutralizes yellow brass on cool and platinum blondes. Heart of Glass is something different — a post-color aftercare and maintenance system whose gentle blue pigments help a blonde or bronde hold its tone for longer, while the real work, bond repair and nourishment, happens underneath. Buy the toner when you needed maintenance, or the maintenance when you needed a toner, and you'll be disappointed either way. Here is the clean split.
First: Active Toning vs. Post-Color Maintenance
Both lines carry pigment, but at very different formula intensities and for very different jobs. Alchemic Silver carries a concentrated purple pigment. Purple sits opposite yellow on the color wheel, so the wash actively cancels the straw-yellow brassiness that creeps into pale and platinum blondes — that is active toning, a correction you apply when brass shows. Heart of Glass carries a gentle blue pigment in its shampoo and conditioner, light by design: it will not deeply tone or neutralize heavy brassiness, and it isn't meant to. Its job is to help extend and preserve the blonde or bronde tone you left the salon with over a longer period, while the formulas protect, nourish, and rebuild the fiber — that is post-color maintenance. One corrects; the other maintains. Our explainer on purple vs blue shampoo covers the color-wheel theory; the rest of this guide is about the two lines.
Alchemic Silver — Purple Toner & Neutralizer for Cool & Platinum Blondes
The Alchemic Silver Shampoo (280ml, ₱1,550) is a color-enhancing purple shampoo for platinum and cool blonde tones — natural or colored — designed to cleanse while intensifying and illuminating silver reflections on all hair types, with Vitamin B for strong moisturizing power that helps prevent damage. This is a pigment-forward wash: its purpose is to actively cancel yellow and keep cool blondes cool. The Alchemic Silver Conditioner (250ml, ₱1,850) carries the same pigment with Jojoba oil for high shine and softness, and the two come as a shampoo-and-conditioner pair. Use it the way you'd use any toner — when brassiness shows, rather than every wash — and follow the pack directions for contact time.
One important boundary: Silver is for cool blondes. Golden, honey, and bronde tones don't want purple correction — the Alchemic Golden Shampoo is the shade that keeps warm blondes bright, and Heart of Glass is the maintenance routine for all of them.
Heart of Glass — Post-Color Aftercare & Maintenance for All Blondes & Brondes
Heart of Glass is built for the weeks after the salon, not for the moment brass appears. Every product is designed to highlight the beauty of blonde hair — natural and bleached, lightened and dyed — and hair worn down by sunlight, brushing, or straighteners. The Silkening Shampoo (250ml, ₱1,600) is a gentle enhancing blue shampoo that cleanses and clarifies blonde tones while nourishing natural and cosmetically treated hair; the Rich Conditioner (250ml, ₱1,800) helps balance unwanted undertones while it illuminates. Both contain gentle blue pigments that help preserve and hold bronde and blonde tones for longer — but that is the supporting act. Their primary function is post-color protection, nourishment, and bond repair: intense nourishment and a fortifying action on the hair fiber from the Biacidic bond complex and Baobab extract.
The treatment steps are about structural health and shine — keeping hair strong and blonde even as the natural fading every color goes through takes its course. The Heart of Glass Mask (150ml, ₱1,650) is a brightening treatment that strengthens the fiber and helps prevent breakage, for nourished, immediately brighter blonde. The Sheer Glaze (150ml, ₱1,650) is a brightening thermal leave-on: hydration, shine, and heat protection, with the patented Fortifying Botanical Shield giving elasticity and helping the blow-dry last. And the Instant Bonding Glow (300ml, ₱2,200) is the extra-shine, fast-acting serum — Biacidic bond complex plus an Illuminating amino concentrate that strengthens and repairs while prolonging the color's brightness. The Blonde Care Set (₱5,050) and Ultimate Blonde Care Set (₱6,700) come as sets, with a free travel-size shampoo and conditioner on the freebie variant until supplies last.
Head-to-Head
| Alchemic Silver | Heart of Glass | |
|---|---|---|
| What it is | A purple toning shampoo & conditioner | A post-color aftercare & maintenance system |
| Pigment & role | Concentrated purple pigment to actively cancel yellow brass | Gentle blue pigment to hold bronde/blonde tone longer (not for deep brass correction) |
| Color effect | Neutralizes yellow on contact — a correction | Color still fades naturally over time; keeps the hair healthy and preserves the blonde/bronde shade |
| Built for | Cool and platinum blondes | All blondes and brondes: natural, bleached, lightened, dyed; sun- and heat-stressed hair |
| Main job | Correct brassiness | Protect, nourish, rebuild — Biacidic bond complex + Baobab extract |
| Use it | When brass shows | As your standard post-color routine |
| Range | Shampoo · Conditioner · Pair | Shampoo · Conditioner · Mask · Sheer Glaze · Bonding Glow · Sets |
Which One Do You Need?
You need active, deep color correction — your platinum, icy, or ash blonde has turned yellow. Reach for Alchemic Silver, and use it until the brass is gone. You've just had your color done and want it to last. Make Heart of Glass your standard post-color maintenance routine: it rebuilds strength and keeps bronde and blonde tones vibrant for longer between color appointments. You're bronde, golden, or honey. Heart of Glass for maintenance, and skip purple correction entirely — Alchemic Golden is the shade if you want warm color enhancement. You're bleached platinum and want both. Run Heart of Glass as the routine and bring in Alchemic Silver only when yellow creeps back. One corrects; the other maintains — they were never rivals.
Read next: how to care for blonde hair with Heart of Glass · Purple Toning 101, the right way to use purple products · we tried five purple shampoos for blonde hair · purple vs blue shampoo, which one you actually need.
So: the Davines purple shampoo is Alchemic Silver — the toner and neutralizer you reach for when yellow brass needs correcting. Heart of Glass is the post-color aftercare that makes the correction worth keeping: strong, nourished, bond-repaired hair that holds its blonde or bronde for longer between appointments. Both live in the Davines range at HairMNL.
