Davines LOVE is really two lines wearing one name — and choosing between them comes down to a single, honest question: do you want to celebrate your texture, or calm it down? LOVE Curl exists to make waves and curls springier, fuller, and more defined. LOVE Smoothing exists to make coarse, frizzy hair sleek, soft, and easy to style straight. Same family, opposite intentions — and because both carry the LOVE label, they are mixed up constantly. Here is the clean split: what each line contains, who it's for, and how to decide when your hair could argue for either.
One Name, Two Intentions
Both lines live inside Davines' Essential Haircare family, and both are built for hair with texture. The difference is the goal. LOVE Curl formulas are volumizing and elasticising — creamy washes and stylers that add spring, definition, and body to wavy or curly hair. LOVE Smoothing formulas are taming — nourishing washes and finishers that reduce unwanted volume, fight frizz, and favor straightening for coarse or unruly hair. Neither is "better for frizz" in the abstract: Curl controls frizz while keeping the curl; Smoothing controls frizz by smoothing it flat. Decide which finish you actually wear most weeks, and the line picks itself. Browse the whole LOVE family as you read.
LOVE Curl — For Waves and Curls You Want to Keep
The wash trio sets the tone. The LOVE Curl Shampoo (250ml, ₱1,550) is a creamy, moisturizing, volumizing cleanse that adds volume and elasticity while it washes. The LOVE Curl Conditioner (250ml, ₱1,600) is protein-rich and weightless — softness and spring without collapse. The LOVE Curl Mask (250ml, ₱1,950) is the weekly nourisher, with enough conditioning power for very thick, unruly hair while keeping curls elastic and workable.
Then comes the styler bench, and it is the deepest on the shelf. The LOVE Curl Cream (150ml, ₱1,650) defines invisibly, with no residue — the everyday leave-on. The LOVE Curl Controller (150ml, ₱1,650) is its stronger sibling for wavy to very curly hair: volume control and anti-frizz that keeps curls soft and elastic even in high humidity — the Metro Manila clause. The LOVE Curl Primer (150ml, ₱1,650) preps before a diffuser or blow-dry with an anti-humidity effect and heat protection. The LOVE Curl Revitalizer (250ml, ₱1,650) is the between-wash refresh spray that brings day-two curls back to life. And the LOVE Curl Cleansing Cream (500ml, ₱2,250) is the quiet hero for co-washers: an all-in-one shampoo-and-conditioner cleansing cream for wavy to very curly hair — if you follow a low-shampoo curl routine, this is Davines' answer.
LOVE Smoothing — For Coarse, Frizzy Hair You Want Sleek
The Smoothing wash pair anchors the line: the LOVE Smoothing Shampoo (250ml ₱1,550; 500ml refill ₱2,600) and the LOVE Smooth Conditioner (250ml, ₱1,600). The shampoo cleanses coarse or frizzy hair with a soft, creamy foam and smooths as it goes; the conditioner adds control, elasticity, and hydration, and favors straightening. The refill pouch, worth noting, uses 74% less plastic than two 250ml bottles.
The treatment and finishing steps are built for speed. The LOVE Smoothing Instant Mask (250ml, ₱1,950) delivers softness and immediate anti-frizz action with a 30-second processing time — a deep-treatment step that fits inside a rushed shower. The LOVE Hair Smoother (150ml, ₱1,650) is the invisible leave-on: moisture and tame, invisibly, without weighing hair down. And the LOVE Smoothing Perfector (150ml, ₱1,750) is the one to grab if you heat-style — a lightweight anti-frizz serum with thermal protection that makes straightening easier.
Head-to-Head: Curl vs Smoothing
| LOVE Curl | LOVE Smoothing | |
|---|---|---|
| The goal | Springier, fuller, defined curls | Sleek, soft, frizz-tamed lengths |
| Built for | Wavy to very curly hair | Coarse, frizzy, unruly hair |
| Wash feel | Creamy, volumizing, elasticising | Soft creamy foam, taming |
| Deep treatment | Curl Mask — nourishing, keeps curls workable | Instant Mask — anti-frizz in 30 seconds |
| Leave-on stylers | Curl Cream · Curl Controller · Primer · Revitalizer | Hair Smoother · Smoothing Perfector (with heat protection) |
| Special weapon | Cleansing Cream — all-in-one shampoo + conditioner | Shampoo refill pouch — 74% less plastic |
The boundary case is the one everyone asks about: wavy hair that frizzes. The test is your finish. If you wear your waves — scrunched, diffused, air-dried — stay on LOVE Curl; the Controller exists precisely for frizzy waves in humidity. If you blow-dry it straight or iron it sleek most weeks, LOVE Smoothing is your line; the Perfector even protects through the hot tools. And mixing is legitimate: plenty of wavy-haired Filipinas keep the Curl wash trio for curl days and a Smoothing Perfector for the occasional sleek blow-out.
The Sets — the Same Routine in One Box
Both lines come bundled for one-checkout convenience. The LOVE Curl Enhancing Set (₱3,150) boxes the curl shampoo and conditioner; the LOVE Smooth Ultimate Frizz-Free Set (₱4,800) is the full sleek routine — shampoo, conditioner, and Hair Smoother — in one purchase, with Minute olive extract from Messina, Italy doing the nourishing throughout the set. Pick the set that matches your side of the table above, and you have the routine solved in one checkout.
Two lines, one honest question: is your texture something to amplify or something to quiet? Answer that, buy the matching wash pair, add one styler — the Cream or Controller for curls, the Smoother or Perfector for sleek — and LOVE does the rest. Start at the LOVE family collection, or jump straight to LOVE Curl or LOVE Smoothing at HairMNL.
