If your hair has been through a rebond, a bleach, a color, or a perm — or simply through years of sun and hot tools — you already know the feeling NOUNOU exists for: strands that snag, look dull, and snap when you least expect it. NOUNOU is Davines' nourishing line for exactly this hair — highly processed or brittle, in the brand's own words. But does a three-product routine really bring chemically treated hair back? Here is the honest review: what each piece does, what the line can and cannot fix, and which format is actually worth your pesos.
What Is Davines NOUNOU — and Who Is It For?
NOUNOU sits inside Davines' Essential Haircare family as the damage-nourishment line. Davines is specific about its audience: hair that has been chemically processed through color, bleach, rebond, or perm — and hair damaged by sun exposure and heat styling tools. That list reads like a Philippine salon menu on purpose; if your hair has history, NOUNOU is aimed at you. The formulas are paraben- and sulfate-free, and the line's job is nourishment: putting softness, body, and manageability back into fiber that treatments have left dry and brittle.
One honest boundary before the products, because a review should draw it: NOUNOU nourishes and repairs the feel and behavior of damaged hair — softness, detangling, body, shine. It is not a chemical bond-builder, and severely compromised hair may need in-salon treatment alongside it. Not sure how damaged your hair actually is? Our guide to testing for damaged hair at home takes five minutes. Then browse the full NOUNOU collection as you read.
NOUNOU Shampoo — The Rich-Foam Cleanse
The NOUNOU Shampoo (75ml ₱780 / 250ml ₱1,550) is a deeply nourishing cleanse built for dry, damaged, or brittle hair — whether naturally so, or from bleaching, heat, or chemical damage. Its signature is the texture: a rich, full-bodied foam that cleanses treated hair gently while giving it body and nourishment, rather than the squeaky strip that processed hair cannot afford. If you wash often, the NOUNOU Shampoo Refill Pouch (500ml, ₱2,600) is the practical buy — the refill format uses 74% less plastic, and its formula features Yellow Melon extract from a Slow Food Presidium, with a sophisticated, balanced blend of green, floral, and warm amber-and-cedar fragrance.
NOUNOU Conditioner — The Weightless Detangler
The NOUNOU Conditioner (250ml, ₱1,600) is the daily second step: a weightless formula designed to intensely nourish and repair damaged strands, untangling as it goes and leaving hair soft and smooth. "Weightless" is the operative word for anyone with fine, over-processed hair who fears rich conditioners — this one nourishes without collapsing what body you have.
NOUNOU Mask — The Deep-Repair Step
The NOUNOU Mask (75ml ₱880 / 250ml ₱1,950) is the intensive weekly treatment: a repairing mask that deeply nourishes dry, damaged, or brittle hair — and, unusually for a damage mask, it is also weightless, designed to untangle and give body to treated hair while leaving it soft and silky. The classic way to use a mask like this: once or twice a week in place of conditioner, left on towel-dried lengths for a few minutes, then rinsed. For rebonded and bleached hair, this is the product in the trio that earns its keep first.
The Sets — Where the Value Is
The NOUNOU Ultimate Damage Remedy Set (₱5,100) is the complete trio in one box — and it currently bundles a free 75ml shampoo and mask on top; just choose the freebie variant at checkout. Starting smaller? The NOUNOU Shampoo & Mask Duo (₱3,050) covers the two most important steps, and the Travel-Sized Duo (75ml each, ₱1,660) is the honest low-risk trial: two to three weeks of washes to see how your hair responds before you commit to full sizes.
The Verdict
NOUNOU does what it promises, provided you ask it for the right thing. For hair that is dry, rough, snaggy, and dull from processing, the trio delivers the nourishment argument convincingly — the foam-rich cleanse, the weightless detangling, and a mask that softens without flattening. What it will not do is reverse structural damage from a harsh bleach; that is bond-builder and salon-treatment territory, and a fair review says so. Start with the mask or the travel duo, judge it on softness and manageability after a few weeks, and scale into the Ultimate set when your hair votes yes. Alongside it, the Essential Haircare family covers every other everyday concern — and if what you want after repair is shine, the OI line is the natural next chapter in the Davines range.
