Bye bye Brassy, Hello Classy Bleached Hair

Do blondes really have more fun? Learn how to achieve precious gold locks over brassy strands from the Hair Pros. Get rid of very yellow tones and maintain the beauty of bleached hair for the holidays.
Long straight hair
Ash hair tones have been aspirational looks over the years – from greys, browns, and blondes, to the spectrum of blue, pastel, and purple hues. Celebrities such as Beyonce, Blake Lively, and Gigi Hadid among others are seen slaying ash hair looks. But did you know that bleaching is a must to achieve these beautiful hair colors?
Short wavy hairShort blonde hair
The Bleaching process
“Bleaching swells the surface of the hair which allows the bleaching agent to penetrate. This enables the bleach to strip the color pigments in your hair and replace it with a desired artificial color,” as per L’Oreal hair pro, Jayson Jaime. When trying to achieve hair colors that involve bleaching, do not DIY (do-it-yourself) but consult with a professional hair stylist as bleaching requires certain techniques and skills. Bleaching in itself can cause dryness and damage to the hair, more so if not done properly and not treated regularly. 
Keep it Classy, not Brassy
A shared sentiment of those with bleached hair – “While the tone is often brightening and complementary, the texture tends to be course and wiryit’s dull, brittle, and lifeless.” Many factors can affect the integrity of bleached hair, such as direct exposure to UV rays and pollution. Asians also have a red undertone which makes their bleached hair more susceptible to brassiness. If you’re prepping for that perfect ash blonde holiday look, here are 3 tips for you: 
  • Tone your hair using a purple shampoo to neutralize brassiness. It’s best to do this with damp or dry hair, instead of soaked hair. Leave it on for 3-5 minutes before rinsing
  • Nourish your hair every day using conditioners or hair masks to bring moisture back 
  • It is recommended to go back for a retouch every 4-6 weeks, depending on the state of your bleached hair
Bleached hair repair duo    Holiday exclusive    
Products for bleached hair loved by Pros
L’Oreal Professionnel Serie Expert Silver is the top professional range for toning and moisturizing bleached hair. Formulated by world-class scientists, Hair Expert Jayson Jaime vouches for this – Silver Shampoo is a purple colour-clarifying shampoo. It has purple and blue pigments that serve as anti-yellowing agents that counteract unwanted brassy tones, as well as a gloss protect system that allows for soft, supple and shiny hair. Silver conditioner has Babasu oil and Ceramides which serve as the perfect lightweight treatment to restore softness and the natural sheen of hair.
You can go on your merry way and slay ash looks with Silver this holiday season!
Jayson Jaime
Jayson Jaime has been in the beauty industry for more than 20 years. He is a L’Oreal certified colorist, with ABC foundation taken up in Vidal Sassoon London. He is a Silver awardee in a National haircut and hair-coloring competition and is a part of the L’Oreal Philippines Education team.


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