All You Need to Know about L’Oréal Professionnel’s Best-Selling Silver Shampoo

Editor’s Note: This article was originally published on L’Oréal Professionnel. Minor edits have been done by Tousled Online Magazine editors.

When hair is lightened or turns grey, its natural warm undertones are exposed, creating an undesirable yellow hue. Banish brassy tones between salon appointments and maintain your vibrant blonde or silver color with a purple pigmented shampoo.

What is silver shampoo and what does it do?

L’Oréal Professionnel Série Expert Silver Shampoo

Also known as purple shampoo, silver shampoos like L’Oréal Professionnel Série Expert Silver Shampoo, contain a deep purple pigment that acts as an anti-yellowing agent to counteract hair brassiness. This neutralizes strong yellow tones in artificially blonde, grey, or silver hair, helping you maintain a beautiful cool color. In addition, conditioning helps to nourish and protect the hair fiber. Using one regularly can help to keep hair color vibrant and salon-fresh. Silver shampoo is also perfect for natural grey hair which can develop a yellow tinge from exposure to elements such as wind, rain, and pollution. The shampoo can help correct this brassy color, as well as strengthen hair fibres.

How does silver shampoo work?

It’s all about the color theory: purple sits opposite yellow on the color wheel, so when they’re mixed, they off-set each other for a more neutral shade. When applied to the hair, a small amount of this purple pigment is absorbed, and the violet hues neutralize brassy undertones for a cooler color. Depending on how long it is left on the hair, a silver shampoo can help you achieve anything from a honey blonde to a cool white shade. 

Is purple or silver shampoo best for me?

With so many products on offer, it is important to know which is best for your hair color.

To maintain grey, white, or light blonde hair between salon visits, you’ll need a stronger color neutralization. Off-set brassy tones and clarify your color with the L’Oréal Professionnel Série Expert Silver Shampoo, formulated with L’Oréal’s Gloss Protect system, anti-yellowing agents, and deep purple pigments. Regular use of these pigmented shampoos will maintain a radiant, professional-looking hair color for you.

What other grey and white hair care products are there? 

To maintain the condition of your naturally white and grey hair, L’Oréal has the L'Oréal Serie Expert Silver Conditioner. Infused with Ceramides and Babassu oil, the Silver Conditioner is the perfect lightweight treatment to provide softness & shine to your hair. Formulated with violet and blue pigments, it enhances naturally white and grey hair and counteracts any yellow undertones. 

Gray hair

Ask our HairMNL experts for a personalized consultation to find out how often you should be using silver shampoo and how long to leave it on your hair.

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