Men's Hair and More: The Must-Know Hair Regimen

Aveda Invati Men
Behind every well-groomed man is a thoughtful routine. We’re sharing an easy regimen for men’s hair care to achieve healthier-looking and thicker hair at home. Discover the guide to thickening hair, grooming, and styling, including all of the essential vegan products you’ll need. 

Part 1: The Shower

Often, the biggest concerns for men are hair thinning and hair loss, which is why AVEDA created hair products for men to address both, starting right in the shower. AVEDA’s Invati Men™ System offers an easy way to take control of thinning hair in just two steps. 94% naturally derived,* this collection was scientifically formulated to address the unique needs of men’s hair. AVEDA created a potent blend of plant actives to help reduce hair loss and thicken hair right at the root. 
Invati Men™ not only helps reduce hair loss,** it also helps keep the hair you have for longer. Using this AVEDA system once a day can help thicken hair instantly. In fact, 4 out of 5 men say their hair feels stronger and looks thicker.***
Here’s the routine:
1. Exfoliate
The Invati Men™ Nourishing Exfoliating Shampoo cleanses and exfoliates the scalp with wintergreen-derived salicylic acid. This powerful ingredient removes excess oil, dirt, and hair products that can clog pores. This formula also conditions to help strengthen thinning hair. To use, massage onto wet hair and scalp, and then rinse.
2. Thicken
Next, you’ll use the Invati Men™ Scalp Revitalizer. Formulated with amla, it instantly thickens your hair at the root and helps invigorate your scalp when massaged in. To use, apply in a straight line from front to back on the center, left, and right sides of the scalp. Do not rinse, and style as you normally would.

Part 2: The Styling

The styling portion of the AVEDA regimen will help ensure a put-together hairstyle in no time. The best-selling AVEDA Men Pure-formance™ Grooming Clay is a fan favorite. It creates texture with a strong, pliable hold and matte finish. AVEDA created a lightweight formula that makes it easy to create the style you like, whether using a comb or your fingers.
Simple Hairstyling
Work a small amount between palms and apply evenly through damp or dry hair.
AVEDA’s hair regimen can offer all you need for a well-groomed look, every day.
*From plants, non-petroleum minerals or water, using ISO standard.
**Reduces hair loss due to breakage from brushing, after using the invati men™ system for 12 weeks.
***In a 12-week consumer test.

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