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Davines This is a Medium Hold Finishing Gum: For Matte, Elastic Textures

This Davines This is a Medium Hold Finshing Gum 100 mL has a medium hold and leaves a dry, matte texture. It grants the following benefits: 

  • slight modeling action
  • non-greasy formula

The formula is paraben-free and with no added colourings.

    In line with Davines' mission of sustainable beauty, this is a Zero Impact (carbon-neutral) product, which means the carbon dioxide emissions generating by the creation of this product's packaging are offset by purchasing carbon credits that go to the creation and protection of forests in Italy, Costa Rica, and Madagascar.


    • Anti-Flaking Factor - Ingredients that are carefully calibrated to minimize the content of resins, to reduce “flaking“ but without losing the effectiveness of the product;
    • Extra Moisturising Factor - A synergy of different ingredients with high moisturizing power that facilitate the deposit of water molecules on the hair shaft. The gradual release of these ingredients enhances product performance and keeps hair healthy and moisturized longer.


    • Apply a small amount of product to dry hair and then style it as you wish.

      For styling ideas, watch the video below: