AVEDA Blonde Revival Purple Toning Shampoo 200ml

Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with AVEDA Blonde Revival™ Purple Toning Conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet.**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand.
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy.
• 97% naturally derived.*
• Ideal for blonde, grey or naturally silver hair.

FREE FROM

• Sulfated Cleansers
• Silicone
• Parabens
• Mineral Oil
• Petrolatum
• Formaldeyde
• Animal Ingredients
• Synthetic Fragrance

Vegan, Cruelty Free

*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing.

• Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly.
• Follow with AVEDA Blonde Revival™ Purple Toning Conditioner. Toning results can vary.

FUNCTIONAL BOTANICALS

• Plant-based, sulfate-free surfactants gently cleanse without stripping hair.
• Formulated with violet-rich pigments to help neutralize unwanted yellow or brassy tones for a brighter blonde result.

FULL INGREDIENTS
Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (Ci 60730) <ILN49090>