They say blondes have more fun, and more women seem to be discovering exactly that as we see celebrities flaunting their icy, platinum hair - from the Kardashians, to Game Of Thrones' Emilia Clarke, and even Selena Gomez!
It’s no secret that transforming your hair from black or brunette into the perfect blonde shade requires investment in time and money. That’s why it’s not enough to use just any regular shampoo to maintain it.
To have great-looking blonde hair and perfectly toned highlights, purple toning products should be a staple in your shower.
But how does this work? Purple toning products contain purple pigments that counter (neutralize) your hair’s yellow tones, making yellowish hair more ashy. Yellow tones are naturally found in hair because keratin (a protein in hair) is yellowish. Notice how when purple mixes with yellow, the mixed tones appear ashy. This is because yellow and purple are opposites in the color wheel and consequently neutralize each other.
Need help in finding the right purple shampoo for you? Here are our recommendations: