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Top 5 Hair Trends in the Philippines in 2023

The Philippines, a melting pot of fashion and culture, has always been at the forefront of hair trends. In 2023, we've witnessed a delightful mix of bold statements and timeless styles making waves across the country. From the bustling streets of Manila to the serene shores of Palawan, these top 5 hair trends, including the viral Butterfly Haircut, are defining the Filipino hair fashion landscape.

1. The Butterfly Haircut

Image Source: Pinterest

The Butterfly Haircut has taken the Philippines by storm in 2023. This multi-layered style, known for its versatility and volume, creates a butterfly-like effect with its distinct layers. It’s perfect for those looking to add dimension to their hair without sacrificing length. The haircut has become a viral sensation, with its ability to flatter various face shapes and hair types, making it one of the most talked-about trends in our blogs in 2023.

If you opt to try this hairstyle, here are some products and tools you can use:

Davines This is a Blow Dry Primer: For an Anti-Humidity, Bodifying Effect

(₱ 1,450)

Achieve an anti-humidity, bodifying effect, ensuring your Butterfly Haircut stays flawless in varying weather conditions. Plus, it provides a smooth and polished finish.

TYMO Volumizer Hot Brush HC-300

(₱ 3,000)

Style and add volume effortlessly, enhancing the layers for a fuller, more dynamic look while minimizing frizz.

2. The Textured Bob

Image Source: Pinterest

A reinvention of the classic bob, the Textured Bob, has become a favorite. This style adds a playful twist with layers and texture, perfect for the tropical climate. It’s a versatile choice for both casual and formal looks, widely embraced by celebrities and style influencers.

If you opt to try this hairstyle, here are some products and tools you can use:

Image Source: Escentual.com

Schwarzkopf OSiS+ Soft Dust Soft Volume Powder 10g

(₱ 1,190)

Enhance the playful texture of your bob effortlessly, providing lasting volume and style. Ideal for a fresh and tousled appearance.

TUFT Curved Styler 6111

(₱ 5,800)

Achieve the perfect curves to complement your Textured Bob, creating a stylish and contemporary appearance with ease.

3. Beachy Waves

Image Source: Pinterest

Embodying the quintessential Filipino coastal vibe, Beachy Waves remain a staple. This trend celebrates natural, tousled waves that exude a relaxed and carefree spirit. It’s a go-to for everyday wear and special occasions, highlighting the beauty of natural hair movement.

If you opt to try this hairstyle, here are some products and tools you can use:

Davines This is a Sea Salt Spray: For Full-Bodied, Beachy Looks

(₱ 1,400)

Achieve full-bodied, beachy looks effortlessly, capturing the essence of coastal living with tousled waves. Plus, it adds a touch of texture for that effortlessly chic appearance.

TYMO Cues 3-in-1 Interchangeable Curling Iron

(₱ 4,000)

Create versatile waves for a relaxed and chic appearance, allowing for easy styling and customization. Perfect for achieving that beachy look anytime.

4. Bold Hair Colors

2023 has seen an explosion of bold hair colors across the Philippines. From electric blues to radiant reds, these daring shades are a form of self-expression and confidence. Hair salons are buzzing with requests for these vibrant colors, making it a standout trend in 2023.

If you opt to try this hairstyle, here are some products you can use:

Wella Professionals Color Fresh Mask

(₱ 1,350)

Maintain and enhance the vibrancy of your bold hair color, keeping it fresh and vivid between salon visits. This mask also nourishes and revitalizes your hair.

Davines MINU Color Retention Set

(₱ 2,900)

Preserve the intensity of your hair color with this comprehensive set, ensuring longevity and brilliance. The set includes a shampoo and conditioner for complete color care.

5. Sleek and Straight

Image Source: cosmo.ph

The Sleek and Straight look has returned, offering a minimalist yet chic style. This timeless trend is about straight, glossy locks that pair well with any ensemble, favored by professionals and trendsetters alike for its elegance and simplicity.

If you opt to try this hairstyle, here are some products and tools you can use:

Kérastase Discipline Oléo-Relax Hair Oil

(₱ 2,400)

Achieve a sleek, frizz-free finish effortlessly with this luxurious hair oil. It deeply conditions and protects against heat, ensuring effortlessly sleek and sophisticated results.

TYMO Porta Pro Portable Hair Straightening Brush Pink

(₱ 5,800)

Straighten and style your hair on-the-go with this portable brush, ensuring a smooth and glossy look wherever you are. The brush is designed for quick and easy straightening with professional results.



2023 hair trends in the Philippines are a testament to the country's dynamic and diverse approach to hair fashion. From the viral Butterfly Haircut to bold color choices, these trends celebrate individuality and creativity. They reflect the vibrant spirit of Filipino style and are a source of inspiration for anyone looking to update their look.

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